About us

WHO WE ARE

AKARI is a smart minimalist casualwear and contemporary tailoring brand aimed at the digital consumer.
Our collection has been designed mindfully, with a focus on the presence of colour and print; aesthetically focused for the digital consumer.
Street-wear has grown-up & demands a more exclusive & premium feel, styled back with contemporary tailoring.

CUSTOMER PROFILE

Aged 24-35 years; these are mobile, creative professionals who have learned power dressing in the context
of streetwear. Our customer demands a more considered wardrobe that is still directional & trend-focused.

CUSTOMER WANTS

Street-wear is growing up. Our customer demands a more discerning taste but with street-style relevancy.
Our brand direction is a new streetwear-influenced take on tailored pieces.Styling premium street-wear
& contemporary tailoring together, at at desirable price-point